Imitation Down Under

When we launched Savvy several years ago, we researched and trademarked our name (actually we paid an attorney more than we care to think about) and our logo.  That was all good and a learning experience.  What was even more educational was the process of international trademarks.  Apparently, if you want to trademark your property on an international basis (at least for those countries that respect such things), you must do so within 90 days of filing your request here in the US.  I don't recall anyone ever telling us this and I'm not sure we would have worried given the early stage of the business.  We have had a couple of companies here in the states infringe on our name (one stole our logo) and have paid the attorney more money to protect our property (we won, but that's another blog post).  A while back it was brought to our attention that there is in fact another Savvy CM, this one from a company in New Zealand.  The attorney offered to take more money to send a cease and desist order, but he also advised us there is nothing that we can legally do since we didn't file years ago.  I guess we'll just have to settle with feeling flattered.